Controversial Diablo Immortal Had Biggest Launch in Franchise History
Blizzard has announced that its newest and perhaps most controversial entry in the iconic Diablo franchise, Diablo Immortal, has had the biggest launch in franchise history. The free-to-play mobile and PC game launched earlier this month, but fans have widely panned the release for its heavy reliance on microtransactions, even review bombing Diablo Immortal as a form of protest.
Diablo Immortal was first introduced at BlizzCon 2018, and fan opinions have been mixed from the beginning. Many were apprehensive not only about the way in which Diablo Immortal was introduced on stage, but also with the developer's pivot to the free-to-play model in general. F2P games are often criticized for the way in which they implement in-app purchases, and lots of Diablo fans feared that the release could be pay-to-win, meaning users would be encouraged to spend money in order to progress satisfactorily. Concerns over microtransactions in the game have worsened since its release, with one report stating it could cost $110,000 to upgrade one Diablo Immortal character.
Related: The Responses to Blizzard's Diablo Immortal Announcement Are Not Positive
Despite the negative press surrounding the game, it seems Diablo Immortal has already proven to be a commercial success, with Diablo Immortal taking to Twitter to announce that the game has surpassed 10 million downloads in just one week. According to the company, this makes it the single biggest launch in franchise history. The free-to-play model is likely the greatest contributing factor to the game’s success, as fans who were apprehensive about the title can try it out without an initial investment.
Shoutout to the heroes of Sanctuary. In just one week, Diablo Immortal is the biggest launch
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