As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is meant to take the place of the annual "Boorito" event that Chipotle has held for over two decades. Since the pandemic, customers can no longer crowd into a location in costume and Chipotle has opted to hold the event in a digital format with Roblox.
The "Boorito" event plays out within Roblox is
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