Chipotle Is Debuting A New Menu Item In A Video Game
Fast food giant Chipotle is adding a new item to its menu, Garlic Guajillo Steak, and it is debuting inside of a video game. Chipotle has partnered with Roblox to add the new steak to the Chipotle Grill Simulator in Roblox.
Today only (September 13), Roblox users and Chipotle Rewards members are the only ones who can order the new protein in real life. Everyone else can order the new menu item tomorrow, September 14.
Anyone who jumps into the Chipotle Grill Simulator on Roblox today will see Chipotle head chef Nevielle Panthaky giving guests a virtual rundown of the new garlic steak. Players can «virtually taste» the protein and earn Burrito Bucks to get cosmetic items for their character inspired by the steak. Everyone who logs into Roblox for this campaign gets a chance to earn a free Garlic Guajillo Steak in real life at Chipotle.
Garlic Guajillo Steak is Chipotle's new take on steak that combines garlic and guajillo peppers with lime and cilantro. Chipotle calls it a «whole new dimension of steak.»
In another promotion, everyone who orders the new steak through the Chipotle app or website will get free delivery September 17-25.
Below is a rundown of how it all works, as written by Chipotle:
Chipotle is no stranger to out-there promotions to hype its products, as the company previously launched a «water cup» candle that has a lemon scent. It's inspired by customers who ask for a water cup and then «accidentally» fill it with lemonade.
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