The game has officially begun on Celebrity Big Brother season 3 and alliances are already starting to get formed in week one. Longtime viewers know how important alliances are on Big Brother. In fact, when it comes to modern seasons of the show, it is pretty much impossible to win Big Brother without being a part of a large alliance. Recent winners were Gr8ful alliance member Jackson Michie (BB21), Committee alliance member Cody Calafiore (BB22), and Cookout alliance member Xavier Prather (BB23).
Alliances on Big Brother can help a contestant strategize nominations, concentrate their votes to evict someone, and also get protected from being targeted. Without allies to trust, a houseguest is basically singled-out and has no chance of winning the game. More often than not, these standalone contestants are either evicted early on in the game or are taken to the end just as scapegoats so that a final-two duo has a better chance at getting to the Big Brother finale.
Related: Celebrity Big Brother: Chris Kirkpatrick Left The House But Came Back
A promising alliance that was recently formed on Celebrity Big Brother 3 is the Formation, which is an obvious reference to the hit Beyoncé song «Formation». This particular alliance consists of Carson Kressley, Cynthia Bailey, Mirai Nagasu, Shanna Moakler, Teddi Mellencamp, and Todrick Hall. Shanna and Todrick had a strong hand in building this alliance, but Mirai was also an active player in putting the Formation together given that she was looking for trusted allies in the game. Even though this alliance has some potential, it is already showing signs that it could fall apart at any given time. Many of the Formation members are possible targets for the first HOH of Celebrity Big
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