Bluey Is Melting My Heart And It's All Thanks To TikTok
TikTok is exposing me to so much in the modern media landscape. Whether it be zoomers marching to see Minions: Rise of Gru dressed in formalwear, merchants taking advantage of users with scooping scams, or Morbius taking over the world - the social media platform has more influence than we ever could have expected.
It’s a wholesome, toxic, educational, and undeniably corporate place designed to keep you scrolling with an algorithm that figures out your interests and does its very best to reflect that in the content you consume. For the most part it works, with my feed now a mixture of gay cartoons, thirst traps, and memes. It also thinks I’m super into Harry Styles and One Direction drama, which I kinda am but don’t tell anyone it’s really embarrassing.
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My latest fascination is Bluey. It’s an animated show hailing from Australia that I am definitely not the target audience for, but that hasn’t stopped me from watching every clip that comes across my feed. It follows the titular Bluey, a blue-heeler puppy with a good heart, loads of energy, and plentiful lessons to learn as she grows up alongside her caring family. Each episode is only 7 minutes long, often centering around a specific scenario or theme like Bluey and sibling Bingo freezing their Dad in time with a magic xylophone or dressing up as senior citizens and role playing far beyond their years.
Like I said, I am absolutely not the target audience here, but the animation style is so colourful and distinct and the stories so heartfelt and relatable that I couldn’t help but be drawn in. While outwardly it’s an experience appealing to a much younger demographic, Bluey has also been developed with the
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