Biden admin accuses Facebook parent Meta of trying to buy its way to metaverse dominance
The Biden administration on Thursday accused Meta Platforms Inc of trying to buy its way to dominance in the metaverse, kicking off a high-profile trial to try to prevent the Facebook parent from buying virtual reality app developer Within Inc.
The FTC sued in July to stop the deal, saying Meta's acquisition of Within would "tend to create a monopoly" in the market for virtual reality (VR) fitness apps. It has asked the judge to order a preliminary injunction that would halt the proposed transaction.
In an opening statement, FTC lawyer Abby Dennis said the Within acquisition was part of Meta's bid to acquire new and more diverse virtual reality users, including customers of Within's popular subscription-based virtual reality workout app Supernatural.
That would complement Meta's existing virtual reality users, who tend to skew young and male, and be more focused on gaming, Dennis added.
"Meta could have chosen to use all its vast resources and capabilities to build its own dedicated VR fitness app, and it was planning on doing that before it acquired Within," Dennis said, pointing to a plan from early 2021.
The plan, Operation Twinkie, involved expanding a rhythm game app called Beat Saber that the company acquired in 2019 into the fitness space via a proposed partnership with digital fitness company Peloton, Dennis said.
She cited an email from Chief Executive Mark Zuckerberg saying he was "bullish" on fitness and calling the proposed partnership with Peloton "awesome."
Lawyers for Meta and Within argued that the FTC did a poor job of defining the relevant market and said the companies compete with a range of fitness content, not just VR-dedicated fitness apps.
Meta's lawyers also disputed that plans for a
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