Apple may have begun more rigorously enforcing its policy against unused and dysfunctional apps. Back in 2016, the company vowed it would go out of its way to remove applications that had stopped working, not kept up with its latest guidelines or become outdated. After not drawing much attention over the last few years, that policy came back into the public consciousness this week. In a series of tweets spotted by The Verge, a handful of indie developers shared an email notice from Apple prompting them to update their games.
“This app has not been updated in a significant amount of time and is scheduled to be removed from sale in 30 days,” the company states in the email. “You can keep this app available for new users to discover and download from the App Store by submitting an update for review within 30 days.”
Apple notes developers can continue to earn revenue from microtransactions even if it removes their app or game from the store. Moreover, their programs will continue to work for those who have them downloaded to their devices. Some people who shared screenshots of the notice on Twitter expressed concern that the policy disproportionately affects smaller developers.
“This is an unfair barrier to indie devs,” Protopop Games developer Robert Kabwe said. “I’m sitting here on a Friday night, working myself to the bone after my day job, trying my best to scrape a living from my indie games, trying to keep up with Apple, Google, Unity, Xcode, macOS changes that happen so fast my head spins while performing worse on older devices.”
On a support page dedicated to its App Store Improvements initiative, the company states the policy is designed “to make it easier for customers to find great apps that fit their needs.” It also
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