App Annie: Smartphone users spent 3.8 trillion hours on mobile in 2021
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Smartphone users spent 3.8 trillion hours on mobile in 2021, according to a State of Mobile 2022 report by mobile data and analytics firm App Annie.
The hours spent was up from a year earlier — and it was up 30% over the past two years — as consumers continued to embrace a mobile lifestyle in the ongoing pandemic, said Lexi Sydow, head of market insights at App Annie, in an interview with GamesBeat.
Mobile gaming grew to $116 billion an increase of 15%, fueled by the growth of hypercasual games. And interest in the metaverse catapulted leading avatar apps forward with 160% year-over-year growth.
In the top 10 mobile markets, consumers spent 4.8 hours a day on mobile. The growth came from deeper use per person as well as more devices in the market, Sydow said. In the U.S., the number was 4.2 hours per day spent on mobile.
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Above: Hypercasual games saw growth in 2021.
Social and communications drove the growth in total time spent, followed by photo and video. Games was about 10% per market on total time spent. But gaming is the biggest in terms of spending, as games accounted for 68% of consumer spending in mobile apps, Sydow said. And every year, time spent on games has gone up.
In gaming, App Annie studied the top subgenres for the past decade. In 2011, there were titles like Fruit Ninja, Angry Birds, and Words With Friends. So that was slicing actin, physics puzzles, and word puzzles. Now, very few of those
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