As AEW navigates its third year of weekly programming, the most consistent mistake made by the company is its failure to deliver on the potential of its main event talent. With names like Jon Moxley, Chris Jericho, and Bryan Danielson currently on the roster, it shouldn't be difficult for AEW to create compelling storylines and build new stars. Even with these massive names lending credibility to the product, however, AEW is still unable to break through its 1 million viewer ceiling.
AEW Dynamite debuted on TNT in October of 2019 to an average audience of 1.4 million viewers. The company has failed to surpass that viewership peak over the last three years. Not even AEW's most anticipated returns or CM Punk's appearances have created a spike beyond that number. Instead of working to raise the bar, AEW seems content with delivering the same product week after week.
Related: Yikes, AEW Somehow Just Killed Its Most Interesting Feud
AEW will never be able to grow if they can't fix the problems repeatedly demonstrated in their weekly main event matches. Jon Moxley's current reign as the Interim World Champion has made these problems more visible than ever before. During the tournament that would see Moxley become champion, AEW owner Tony Khan assured fans that his reign would be legitimate and not just a holdover until CM Punk could return from injury. Yet no serious contenders have been built for Jon. He's been involved in no major storylines as champion, except for the residual feud against AEW legend Chris Jericho, which has quickly overstayed its welcome.
Instead of dedicating TV time to resurrecting and prolonging an old feud between Moxley and Jericho, AEW could be building new superstars to challenge Jon or to face CM
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