Activision Blizzard responds to UK CMA's disapproval of Microsoft's buyout
Microsoft has been attempting to get a deal for its buyout of Activision Blizzard and has offered various contracts in this regard. However, the United Kingdom's Competition and Markets Authority (CMA) has shown its disapproval of the acquisition due to multiple reasons, to which Activision now responded.
On February 8, the CMA published its findings stating that if the deal goes through, it would impact UK's gamers. This is because it would lead to higher prices of games, fewer choices in terms of products, and cause harm to healthy market competition. CMA suggested that Microsoft's acquisition could work by making Call of Duty an independent company. Activision's response to this can be found below.
Activision Blizzard does not agree with the CMA's conclusion of the buyout harming the competition and rather suggests that it would be best for UK gamers and the country's economy.
According to the CMA, partial or whole exclusivity of Call of Duty would highly harm the competition between the two console companies. However, Microsoft denies that it would make Call of Duty an Xbox exclusive and keep it 100% equally accessible. In this regard, Rima Alaily, the tech giant's corporate vice president and deputy general counsel:
Moreover, Activision Blizzard's EVP of Corporate Affairs and CCO, Lulu Cheng, states that CMA didn't mention Nintendo even after Microsoft's guarantee to release Call of Duty on the Japanese company's devices for ten years, which would bring games to more platforms, increasing competition in the market.
Contradicting the CMA's publication, the two companies believe that the entire UK economy can grow productively and sustainably while providing great choices and fair deals for gamers. In this regard, Rima
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