Normally when you think of gaming beverages one imagines energy drinks full of caffeine, taurine, and other -ines. Rarely does one think of something alcoholic, and even rarer still does one consider sake. And yet, Tsuchida Sake Brewery in Gunma, Japan is now marketing geemingu nihonshu, which translates to "gaming sake."
The news comes courtesy of a press release that has been helpfully translated by Google. It's being branded as "Gaming Rainbow" and comes in two flavors: Challenge Blue and Have Fun Red. Given these are 180ml sake cans that were designed to look like bottles, I'm not sure if these different colors represents an appreciable difference in flavor.
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What we do know is that this "gaming sake" has real gaming street cred. The labels were hand-drawn by former Capcom artist Kinu Nishimura and manga illustrator Mika Pikazo. On top of that, Tsuchida Sake Brewery owner Yuji Tsuchida used to work at a gaming company before taking over the family business in 2008.
“Personally, as someone who was previously employed at a game company, I’m exceedingly grateful for sake that’s for gaming,” said Tsuchida (with translation by Kotaku). “We’re aiming for a flavor that makes gaming even more enjoyable when you drink it.”
Kotaku's Brian Ashcraft notes that pretty much anything from Tsuchida Sake tastes great regardless of what can it comes in. But the Gaming Rainbow box set comes with full illustrations on two beautiful boxes. That’s probably worth the price of admission right there. Plus, who doesn’t like sake?
Details of Gaming Rainbow were announced today in a special presentation. So far, the sake is only available in Japan, but if it gets popular
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