UPS
Software
Talking BattleTanx with creative director Michael Mendheim
After the 3DO Interactive Multiplayer failed to gain traction in the marketplace, Trip Hawkin’s company had to pivot pretty quickly into software to survive. While 3DO would be best known for polluting the video game landscape with poorly received Army Men games (and some legitimately good ones), the start they had was actually very promising. They scooped up a lot of talent and managed to land a few hits.