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Mobile gaming advertisers witness 2x growth YoY in India: Report
Mobile gaming ad spends have been increasing dramatically. This, in part, could be attributed to the pandemic which led to a massive spike in the gaming ecosystem. Even with the pandemic almost coming to a halt, advertisers are satisfied with their results. The higher audience attention and engagement has offered better experience to users. The findings were shared by InMobi, a provider of marketing and monetizing technologies. Also Read — Chinese mobile firms plan to set up plants elsewhere amid India crackdown