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17.08 / 08:43
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Mahindra turns to AR Rahman for soundscapes in its electric vehicles
Mahindra Electric Automobiles Limited, a subsidiary of Mahindra & Mahindra, has announced its collaboration with Padma Bhushan and Academy Award-winning music composer AR Rahman to craft Mahindra's sonic identity in its fleet of electric vehicles. Unlike ICE vehicles, electric vehicles do not produce any sound since they have a battery-powered motor under the hood. While this has a positive impact on the environment as it helps reduce the use of fossil fuels, these ‘sound-less' vehicles can become quite dangerous for pedestrians. Therefore, companies add artificial sounds to raise the safety quotient of these electric vehicles.