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This Blumhouse Horror Movie Made Less than $1000 In Its Opening Weekend
Horror fans are interested in Blumhouse's production model, with movie budgets sitting around $5 million and sometimes as low as $3 million. Jason Blum told Nightmare Magazine that he was inspired by how he put out Paranormal Activity and began using that model for other films. Blum said, «I love the notion of a movie being done very low budget and independently and then distributed by a studio. So what I set my sights on was to try and build a business around that idea, and everyone felt we would never be able to do that again but then we did Insidious pretty soon after Paranormal. After Sinister and The Purge, everyone decided we were onto something.»