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Bros’ perfectly tuned romantic comedy buckles under the weight of the gay rom-com milestone
There’s been a lot of Making History bandied about in the marketing onslaught leading up to the premiere of Bros, the new film written by and starring Billy Eichner. It’s “the first gay romantic comedy from a major studio featuring an entirely LGBTQ principal cast,” with Eichner being touted as “the first openly gay man to write and star in a major studio film.” The oddly self-serious campaign, the kind of buzzy heralding of importance that would typically accompany an award-bait prestige drama, seems to undercut the simple revolutionary act of just making another studio rom-com, this time centered on two dudes in love.