Vivo has claimed the top spot in India's smartphone market, surpassing Xiaomi and Samsung in a historic shift. In 2024, Vivo secured the best-selling smartphone brand position, with Xiaomi trailing closely at second and Samsung sliding to third.
Oppo, while dropping to fourth, showed an improvement in its performance as the year came to a close. Apple also had a standout year, seeing significant growth.
Despite nearly no growth in the total number of smartphones sold, the revenue from sales hit an all-time high, according to Counterpoint Research.A rise in the purchase of premium phones fueled the revenue surge, with devices priced above Rs.
30,000 accounting for the growth. This segment led to a 9% increase in revenue, marking the highest-ever figure for the smartphone market in India.
A total of 153 million smartphones were sold in 2024, a modest 1% rise from the previous year. In contrast, sales of budget smartphones under ₹10,000 saw a sharp decline, with sales dropping nearly by a third.