At risk of giving away too much, too soon, it's CES right now and exhibition halls are alive with the sound of OLED TVs. Or at the very least bathed in their wide-gamut glow.
Anyway, among the various highlights, one development stands out. Both LG and Samsung, the two big noises of OLED panel manufacturing, have announced new OLED tech that's much, much brighter than before.
Huzzah! For now, it's unclear if these new panels are in any of the newly announced OLED PC monitors also doing the CES rounds (more on that momentarily).
But when it comes to latter-day OLED panel technology, what starts in TVs is pretty much guaranteed to hit monitors shortly thereafter.
So, what exactly have LG and Samsung announced? Starting with LG, perhaps the most surprising detail is that the company seems to be dropping its MLA or microlens array panel tech that uses zillions of tiny lenses to focus light and increase brightness.