For years now, whenever I get my grubby little mitts on a shiny new Windows system, the first thing I do is open up Edge—and download my preferred browser instead.
For many, this little post-set-up ritual is at least as old as Mozilla Firefox. Jokes at the expense of Microsoft's own homegrown internet browser solutions are nothing new, but Edge may be enjoying the last laugh.
During Microsoft's Q2 2025 earnings call, chairperson and CEO Satya Nadella revealed, «Edge surpassed 30% market share in the US on Windows and has taken share for 15 consecutive quarters» (via Seeking Alpha).
Which seems wild, right? Do some folks just… not download an alternate browser? Am I the weird one for not particularly liking Edge? [I'm the outlier, I really like Edge, -Dave] It is perhaps a touch premature for me to disappear headlong into a crisis of conscience.
Nadella went on to explain some of this success, saying, «The investments we have made in improving our ad rates are paying off and advertisers increasingly see our network as an essential platform to optimize [return on investment].» In other words, Edge—and by extension Bing—is proving itself a real contender for any business that wants to ensure eyes on their products, and Microsoft is reaping the financial benefits of that.