Snap Inc. will start using Google's generative artificial intelligence model to help power Snapchat's AI chatbot, part of a broader plan to boost engagement and increase user time spent on the messaging app.
Snap has been investing in new AI features as it competes with larger peers, such as Meta Platforms Inc., which also has its own AI chatbot.
Alphabet Inc.'s Google, meanwhile, has been seeking new corporate clients for its Gemini AI model as a way to boost business.
The two companies announced the new partnership Tuesday. Snap shares rose about 2% to $10.40 in early trading before New York markets opened on Tuesday.
Snap first launched its My AI chatbot last year, using generative AI models from OpenAI, the maker of ChatGPT. But the company recently started using Gemini as well because Google's large language model can process video, audio and text simultaneously, capabilities collectively known as multimodal AI.