Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell, Dell Pro, and Dell Pro Max.
Dell becomes the default brand, in the sense that it's designed for «play, school and work», thereby replacing the not-exactly-catchy Inspiron brand of laptops and consumer desktop computers past.
Above that sits the Dell Pro line, «designed for professional-grade productivity», and right at the tippy top is Dell Pro Max, featuring machines designed for maximum performance.
But if you're wondering what happened to Alienware, have no fear—it still sits to the side of Dell's regular lineup of machines, as it's a subsidiary brand with enviable name recognition in the PC gaming hardware space.
Makes sense to keep it around then, doesn't it? As for the rest, Dell says that its new unified brand strategy is all about simplifying the buying process for regular folk, with a supposed 74% of consumers walking away from technology purchases simply because they felt overwhelmed by the choices on offer.