CES 2025 Read and watch our complete CES coverage here Updated less than 1 minute ago Razer unveiled a new conceptual tech project at CES 2025 that it has dubbed Project Ava.
The hardware company calls it “the ultimate AI gaming copilot,” as it would theoretically help players get through tough spots in games and act as a personal esports coach.
Every year, Razer reveals a few conceptual products at CES. These are more aspirational experiments rather than actual products, but they sometimes become a reality after the show.
For instance, Razer revealed an RGB face mask during the height of the COVID-19 pandemic in 2021. That later became the Zephyr, a smart mask that landed Razer in legal trouble after users claimed the company misrepresented its N95 certification.
This year’s concept is likely to stir up some controversy of its own. Recommended Videos Project Ava is an AI assistant that could theoretically have multiple functions.