Google is undoubtedly the undisputed king of search engines. But now, in a surprising turn of events, the market share of the search giant has fallen below 90 per cent—and this has happened for the first time since 2015, almost a decade ago, according to StatCounter (as spotted by Search Engine Land).
Google's market share dipped below 90 per cent for three consecutive months during the final three months of 2024—October, November, and December.
Read on for the details. Also Read: Oppo Find X8 Ultra tipped to get telephoto macro camera- Know what's coming StatCounter data reveals that Google's market share in October 2024 was 89.34%.
In November, it fell further to 89.09%, and in December, it was 89.73%.Based on insights from Search Engine Land, this could indicate a worrying trend.
Search Engine Land suggests that Google's market share has remained fairly consistent in most regions except Asia, which could be a major factor contributing to this overall decline.For now, this seems like an Asia-specific issue, as its market share in the US has been relatively consistent.