When I was a kid, video games cost $40. Now they're $70, and analysts are discussing a potential $100 price tag for Grand Theft Auto 6.
One Baldur's Gate 3 dev says companies hoping for this are "saying the quiet part out loud." GTA 6 is one of the most-anticipated games in history.
We're all going to buy it, that much is certain, the only question that remains is how much we'll pay for it. The $70 standard for triple-A games came into effect a few years ago, but in 2024, some of the best-selling games were around $40.
Helldivers 2 and Palworld both did phenomenally well at those lower prices, but now analysts are wondering if GTA 6 will actually push video games to be even more expensive.
In a report spotted by VGC, it states there is "hope" within the industry that if Take-Two charges $100 for GTA 6, other companies could do the same.