Major convenience store chain 7-Eleven has announced a surprising merch collaboration with Tetris, which includes the brand's very own handheld gaming device featuring the iconic '80s video game.
Fashion and video game collaborations, like the many Pokemon merch partnerships with known brands, are no longer anything new in 2024, but Tetris may have been one of the last titles anyone expected to have merch of.
Tetris was released nearly 40 years ago in 1985 by Russian engineer and game designer Alexey Pajitnov, and it's one of the most recognizable video games in the whole world with thousands of knockoffs and variants.
It still finds a way to adapt to the times, with one of the game's most notable evolutions being Tetris 99, a free-to-play online multiplayer battle royale version that dropped back in 2019 for the Nintendo Switch.
7-Eleven announced that the handheld gaming device goes for $30. The Tetris portable is housed in a case designed after the brand's iconic Slurpee cup that glows with a colored backlight, packing a full-color 1.8-inch screen and built-in speaker.