Coca-Cola released a limited-edition flavor of Coke this week which was co-created with AI.
The new flavor is called Coca-Cola Y3000 Zero Sugar, and it's meant to represent what Coke would taste like if we jumped ahead to the year 3000. To guess the taste of a soft drink 977 years in the future, Coca-Cola turned to AI to "gather insights" and understand "how fans envision the future through emotions, aspirations, colors, flavors and more."
Oana Vlad, Senior Director, Global Strategy at The Coca‑Cola Company explains, "We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?"
AI was also used to create the visual identity of the drink, which ended up being a design that "showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future."
Y3000 is a limited-edition flavor which Coca-Cola is making available in the United States, Canada, China, Europe, and Africa. An original taste version is also being made available in the US, which is based on the taste of the 1886 version of Coke.
If you do happen to pick up a bottle, there's a QR code to scan which allows access to the Coca-Cola Creations Hub and your photos can be filtered through a Y3000 AI Cam. Coca-Cola is also making a limited-edition line of apparel and accessories with Ambush that's "inspired by the future."
Back in June, Coca-Cola teamed up with Riot Games for a League of Legends-inspired Coke Zero, and Realme revealed a Coca-Cola smartphone back in January. However, one of the most positive futuristic
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