Twitter to share ad revenue with creators starting from today, announces Elon Musk
Twitter CEO and former richest man in the world, Elon Musk, posted an update today announcing that creators on the platform will get a share of the ad revenue generated from advertisements on the website.
Since his takeover of the social media giant last year, Musk has been looking to make the website profitable. Notably, the constant backlash and criticism of numerous policies have been the highlight of his stint.
But through various tweets over the past few months, the Tesla CEO has made it abundantly clear that he wants to attract creators to Twitter and monetize content as an incentive.
The day finally seems to have arrived as he recently took to his official account and announced that the revenue generated from ads in the creator's replies would be shared with the said individual.
He also revealed the eligibility criteria for creators who will get a share of the revenue, and apparently, being subscribed to Twitter Blue Verified is enough to enter the program.
The subscription service for certain premium features has received mixed reviews from Twitter users. Reactions range from some vowing to never pay for a checkmark and certain celebrities leaving altogether to others remaining enthusiastically subscribed.
The subscription model was supposed to provide a steady source of revenue, but the confusion caused by the verified checkmark and the rise of hate speech in the months following Elon Musk's takeover left Twitter bereft of many advertisers, according to reports.
However, the South African Billionaire's decision to drive creators to create content for his social media platform has been a long time coming. Here's a tweet chain from November about the same topic:
Various online interactions with personalities have hinted
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