Successful content creators often host giveaways or hold elaborate contests to the benefit of their viewers. For many, this is in fact how they became successful; the possibility of winning huge amounts of money draws followers. For example, MrBeast’s recent real-life reenactment of the South Korean TV show Squid Gamehad a budget of $3.5 million and awarded the winner with $456,000. The carefully crafted competition drew over 43 million views on YouTube after only one day.

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