Twitch reveals updates planned for 2023: Includes more options for streamers to earn, improving ad experience, and more
On January 25, Twitch published a new blog post outlining some of the most significant updates planned for 2023. The platform's Chief Product Officer Tom Verrilli and Chief Monetization Officer Mike Minton shared this news.
Twitch's main focus this year will be the "growth" of the content creators' earnings and their community. They revealed that they will be releasing a new set of tools and products to "make it easier" for streamers to earn "without impacting" their growth.
The purple platform's social media handles further explained some of the major updates planned for 2023, including giving streamers more ways to earn, new tools that "reduce effort" to promote streams, improved ad experiences, and more.
In a blog post titled "2023: An Open Letter from Our Chief Product Officer and Chief Monetization Officer," the Amazon-owned livestreaming platform revealed that they will be launching new products and tools for streamers and the community.
The first update they mentioned was giving streamers "more options to earn," with Sound Bites being one of the upcoming additions. Viewers will be able to "pay to interact" with a content creator using this feature:
The platform also announced the development of a "meaningful sponsorship solution," in which selected streamers will be able to customize their channels to make it "more lucrative and impactful" for a particular brand.
An excerpt from the post read:
In the next section, Twitch revealed brand new ways to help streamers promote their content both on and off Twitch.
They announced the availability of tools for content creators to edit and export livestream clips in vertical and short-form video formats. Some of the other new features included in this section were:
The ad experience
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