Awesome screen, awesome camera, long lasting battery life – these words are part of one of the cringiest smartphone advertisements to ever exist, but they have always defined the Galaxy A7X series of phones perfectly. Over the last few years, the Galaxy A70, A71 A72, and now the A73, have come to define what Samsung’s Galaxy A series is all about. The recipe is simple – give buyers all the nice things without compromising the Galaxy S series devices at all costs. This year though, that is not the case.
That’s because the Galaxy A73 ends up becoming the more tempting choice than the closest current-gen Galaxy S series phone – the Galaxy S21 FE. The S21 FE is a good phone but in the real world, the Galaxy A73 with its theoretically inferior specs fares better for most users. The base variant with 8GB RAM and 128GB storage at Rs. 41,999 offers the best value, and in the “Awesome Mint” shade, it is pretty indeed.
Should you buy it then, especially when technically superior phones like the iQOO 9 and Xiaomi 11T Pro exist at similar prices? Time to find out.
The Galaxy A series in 2022 has been more consistent with its design than ever for its high-end models. The A73 has no defining elements that makes you go “wow!” but it is a handsome design nonetheless. It is borderline bland in some ways if you get it in the black colour variant. And as soon as you hold it, the plastic unibody construction immediately drops the desirability quotient by some notches. The iQOO 9 for the same price gets you the luxury of a glass-metal combo, while Oppo and Vivo phones in the same price play around with special colour-changing materials. Playing too safe, Samsung?
While the in-hand feel isn’t great, the phone is well-built and comfortable to use.
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