Saints Row Reboot Led To Major Losses For Embracer Group
The game industry isn’t what it used to be in its early generation. On some levels, that’s fine. After all, with each generation, we get new technology to improve games. We also get new looks at what gamers like, new ideas for genres to keep them fresh, etc. But one thing that is unequivocally true about the industry is that, unlike in previous generations, they’re willing to take a risk and make a subpar title in the hopes that people won’t mind and thus make money off it. That’s not how things work, and that’s why the Saints Row Reboot cost the Embracer Group a ton of money.
The statement comes from Twitter, where an insider states that the game cost over 100 million dollars and that because of its underperformance, the Embrace Group lost money across PC and console sales. Of course, it’s never fair to blame one game for a company’s underperformance, but in this case, it’s easy to point the finger at it versus other titles. The other games that Embracer Group released last year did well in sales. But not this one.
Big loss for Embracer Group $EMBRAC's PC/Console segment due to the high depreciation associated with underperforming releases earlier in the year, particularly Saints Row, which cost more than $100 million (total completed games value for July-Sep was SEK 1671m). pic.twitter.com/pQnJJc2IL5
That’s not to say the Saints Row Reboot was doomed to fail from the start. The franchise had carved out its part of the open-world genre by having wacky stories, incredibly over-the-top characters, and spoofing everything they felt they could handle. They had Keith freaking David be Keith freaking David! It was awesome!
It was understandable that they needed to reboot the franchise because they had done almost everything
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