Redfall Is At Risk of Getting Lost in the Noise

gamerant.com:

During Microsoft's E3 2021 presentation, Redfall was clearly intended to be one of its big-ticket items. The conference included some major reveals like Starfield's release date and confirmation that The Outer Worlds 2 was in the works. Nevertheless, Redfall got the final slot in the presentation, leaving fans with thoughts about the multiplayer vampire-hunting action. While Redfall belongs to a rising trend of Left 4 Dead successors, it distinguishes itself well with a unique premise, combining science-fiction and fantasy to pit a new style of vampire against a team of protagonists with practical and supernatural skills.

While that premise is compelling, Redfall might have a serious problem. Redfall's high-profile announcement during E3 2021 suggested Microsoft planned on touting it as a major upcoming game, yet it hasn't gotten much publicity in recent months. That could be because Arkane Studios has been too focused on other projects, but even so Redfall is left with visibility issues. There's only a few months left to go before Redfall's summer 2022 release window, yet fans have heard and seen little. The vampire hunting title needs to get some time in the spotlight soon, or else it could struggle to make its voice heard at launch.

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For the first few months that followed its reveal, it made sense that Redfall wasn't an advertising priority for Arkane, Bethesda Softworks, and Microsoft. Arkane was in the final months of development for Deathloop at the time, and it was running a spirited advertising campaign for the FPS with a time-loop twist. Deathloop naturally deserved the bulk of Arkane's attention in the months just before and after its release. However,