PUBG's Switch to Free to Play is Paying Off Big Time
PUBG: Battlegrounds has been one of the most successful battle royales ever since its release in 2017. And while its time as the top battle royale in the world was usurped by Fortnite relatively quickly, PUBG has maintained its success through the years. Time erodes all games' success, though, and earlier this year PUBG made the shift to free-to-play to compete in the market in a new way. According to the latest reporting from Krafton, PUBG's free-to-play transition has proven a very lucrative choice.
Krafton, the publisher ofPUBG: Battlegrounds, recently issued a financial report for the first half of 2022. The report claimed $729.5 million in revenue for these six months, a 2.86% increase year-over-year, but $338.4 million in net profit which is a 30.97% increase year-over-year. Admittedly, well more than half of that came from Krafton's mobile business, which includes PUBG Mobile. However, PUBG: Battlegrounds' free-to-play launch has also led to improved financials as well.
PUBG Has Been Banned in India Again
According to the report, average revenue per user increased more than 20% quarter-over-quarter following the launch of PUBG: Battlegrounds as a free-to-play game. If that wasn't impressive enough, Krafton also says that new player accounts has increased at a rate of more than 80,000 new users a day. So not only are more players makingPUBG: Battlegrounds accounts since the free-to-play launch, but Krafton is making more money per user, too.
What's also called attention to is where PUBG: Battlegrounds is drawing in its new audience. 94% of PUBG's revenue during Q2 2022 came from countries outside of South Korea, where the game is developed and published. Those markets include, naturally, the United States. If the goal
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