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Polaroid Takes Up Music With Speakers and Radio-Style Streaming

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Polaroid International BV, the brand that's been a staple of still photography industry since 1937, sees music in its future.

On Wednesday, the instant camera maker unveiled four Bluetooth music players and an internet radio streaming service, Polaroid Radio.

Though entering into the world of music seems like quite a departure, Polaroid has long had music genes in its making, Polaroid Chairman Oskar Smolokowski said in an interview Wednesday.

Shortly after joining the company in 2012, he discovered a concept sketch made in the 1970s showing the idea of incorporating music into Polaroid photos.

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