Free-to-play games have changed so much since Overwatch launched in 2016 that the sequel not only has to adapt to going free but also has to navigate the modern world to find its place if it hopes to earn back its cultural cachet. A big part of gaming that’s changed in the last six years is in how developers approach cosmetics - it’s all about crossovers, baby. Fortnite’s got Star Wars, Indiana Jones, and Uncharted, and is even rumoured to be roping in Doctor Who, while PUBG has joined in on the fun with Spider-Man and NieR. The biggest free-to-play games are all about IP - just look at MultiVersus - but Overwatch never needed that and still doesn’t, and earning back its presence doesn’t mean copying the new kids on the block.
My fondest memories of events aren’t Fortnite dangling shiny keys in front of me with playable Thanos or Galactus wreaking havoc on the island, but Overwatch’s smaller-scale, unique seasonal celebrations. Halloween is my favourite holiday and Overwatch only added to that with werewolf Winston, Jack o’ Lantern Reaper, and witch Mercy. There’s a limited time to scramble for these cosmetics that all fall under one themed umbrella, giving each season some memorable cohesion. I can’t think back on the individual chapters, seasons, and years of Fortnite, as each Battle Pass has become a box of random action figures. But, I fondly remember fighting undead robots, seeing a young Soldier 76 for the first time, and rushing to unlock Santa Torbjörn.
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Fortnite used to have that sense of style and visual identity, but it was lost after each and every crossover proved more popular than the last. Its earlier skins were
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