Microsoft CEO is 'Very Confident' Activision Blizzard Acquisition Will Go Through, Throws Shade at Sony
Microsoft's acquisition of Activision Blizzard earlier this year shocked the world of gaming as a whole, but Microsoft's CEO is confident the acquisition will provide healthy competition to the video game industry. Amidst the fallout of the sexual harassment allegations that have plagued Blizzard Entertainment, and following a string of attempts of the years to purchase the video game company, Microsoft finally managed to do so on January 18th, 2022.
Though the company is yet to be incorporated into Microsoft, the process has been well underway with an estimate date of acquisition being June 2023. Many influential voices both within and without the gaming industry have voiced concern that the acquisition might stifle competition and establish a monopoly under Microsoft, which had previously acquired and incorporated Zenimax Media just a year prior, but Microsoft CEO Satya Nadella believes the opposite.
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Speaking to Bloomberg, Nadella said the decision to buy Activision Blizzard is not only justified, but very much in parallel to Sony stocking up on its own share of video game development studios. It's a vicious arms race between the two console giants, and Satya Nadella believes Microsoft will come out standing in a confident position after the Activision Blizzard acquisition pushes through. "[...] we feel very, very confident that we'll come out."
The biggest opponents on the road ahead seem to be the Federal Trade Commission, as well as UK authorities who are concerned Microsoft's acquisition will leave smaller competitors in unfavorable spots on the United Kingdom market. This comes as little surprise – given that a deal of this
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