Krafton says it has invested over $100 million in India and wants to become more than just a gaming company

techcrunch.com:

Krafton, the brand behind some of the world’s most popular video games, says it has already deployed the $100 million it had committed to the Indian market two years ago in the South Asian nation and is gearing up to launch several new titles in the country.

The four-year-old South Korean firm, which went public last year, gained popularity with its shooter game PlayerUnknown’s Battlegrounds — commonly called PUBG. The title, PUBG Mobile, amassed over 50 million monthly active users in India, becoming the most popular mobile game in the country, until it landed on the list of apps New Delhi ordered to block over national security concerns.

Unlike most other firms on the block list, Krafton has been able to relaunch a new title in India — called Battlegrounds Mobile India. The game, released in India in July last year, shares many similarities with PUBG Mobile, though the developer claims it has introduced many changes to address local concerns.

In November, Krafton brought PUBG: New State as its new game based on the same last-man-standing gameplay, also called battle royale amongst gamers, that is available on BGMI and PUBG Mobile. That new offering was renamed as New State Mobile in January — as a strategy to avoid getting into trouble for the issues raised against the PUBG title earlier.

In a wide-ranging interview with TechCrunch, Krafton’s India CEO Sean Hyunil Sohn said the New State Mobile has not grown as fast as BGMI and its retention has also not been that strong. He also said that BGMI complies with the local regulations in India, where the company employs about three dozen people, 70% of which manages its publishing operations.

The company also has more in the store for the country, including investments in local