September was another good month for Ford EV sales, though its wider Ford and Lincoln portfolio saw a year-over-year dip, the automaker revealed this week.
Monthly sales data (PDF(Opens in a new window)) tips triple-digit, year-over-year growth in Ford electric vehicle sales (197.3%) but negative growth for other Ford and Lincoln cars, which were down a combined 8.9% in September 2022 compared to September 2021.
Ford currently sells a few hybrids, the E-Transit work van, and two fully battery-powered vehicles: the F-150 Lightning pickup truck and the Mustang Mach-E. Together, they sold 4,242 units, and while that's just 3% of the 135,978 Ford-brand units sold, they are selling the fastest.
“[The] Lightning remains one of Ford’s fastest-turning vehicles on dealer lots, turning in just 8 days,” Ford says. “Mustang Mach-E sales increased 47.3% over last year, while turning in just 10 days on dealer lots.”
These two models alone helped raise Ford’s share of the EV market from 4% last year to 7% this September. The Dearborn-based automaker claims to be "America’s number two EV brand." Number one is—you guessed it—Tesla.
Tesla currently has 70% of the US market, Bloomberg reports(Opens in a new window), though that's expected to decline rapidly by 2025 as 135 new electric models from other brands launch. Until then, Tesla just reported a 42% year-over-year sales growth across its all-electric lineup in Q3, The New York Times reported(Opens in a new window) earlier this week, shipping 343,830 vehicles worldwide over three months.
Ford releases monthly instead of quarterly sales reports. In July(Opens in a new window), its EV sales were at 7,669, led by the Mach-E. In August(Opens in a new window), they dipped slightly to 5,897,
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