EA Sports made potentially the biggest mistake in the history of FUT when they accidentally released a tradable Hero pack in the FIFA 23 Ultimate Team Store that cost just 25,000 coins.
This was clearly an error as the developers were swift to make amendments as they removed the pack from the store minutes after it was released at 6 pm UK time.
Despite their quick action, a large number of players were able to take advantage of this blunder by opening the Hero pack, claiming their FUT 23 Hero item, and selling the contents on the transfer market.
This debacle led to one of the biggest days of market movement since the beginning of FIFA 23, with massive price fluctuations occurring all over the place.
The massive influx of FUT Hero cards was bound to tank the market in a ridiculous manner. These special items are some of the most overpowered and desirable cards in the game, and with players being able to obtain a tradable one for a low price of just 25,000 coins, the repercussions on the market were inevitable.
Although the Hero pack was only available in the FIFA 23 Store for a few minutes, a large number of fans were able to take advantage of EA's blunder and sell their pack-pulled cards on the transfer market. This led to all Hero versions being mass-listed, with gamers undercutting each other to ensure that their cards got sold.
The demand for these items was unable to keep up with the tremendous supply and massive undercuts, and prices plummeted for all Hero cards in the game. It was a rather shocking revelation for the community, as every footballer was affected by this, from high-value candidates like Yaya Toure and David Ginola, to low-tier ones like Mario Gomez.
The brief window of panic selling caused almost
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