The idea of turning J.R.R. Tolkien’s The Lord of the Rings into a live-action feature film eluded filmmakers for decades. Then, when Peter Jackson finally accomplished the near-impossible — adapting the books, securing the money, realizing Tolkien’s vivid detail in every set and prop — he began the real challenge: selling audiences on his epic trilogy.
The hype was already real by the time promotion for The Lord of the Rings: Fellowship of the Ring ramped up. In April 2000, the
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