Epic Games Store Making Borderlands 3 Free Could Be a Good Sign of Things to Come
Steam has been the dominant PC gaming platform for nearly two decades, and so Epic Games Store has had to be aggressive to draw in users. The primary ways Epic Games Store has convinced PC gamers to use its service over Steam is by securing timed-exclusivity deals, but another way it's accomplished this is by offering free games regularly. The Epic Games Store gives away free games every week with absolutely no strings attached beyond needing to use the Epic Game Store launcher to play them.
The way the Epic Games Store free games usually work is that Epic lets users know what free games are coming a week in advance. This way, when Epic Games Store users go to claim the latest free games, they can see what's coming next week and make a plan to return and claim those games as well. However, there are times when Epic deviates from this, most notably when it launches one of its free mystery game promotions.
Epic Games Store Finally Has Library Filters
To help promote Epic Games Store sales, Epic hosts special mystery game promotions. The idea is that curiosity will get the best of Epic Games Store users, and so they'll return to the Epic Games Store every week to see what the new mystery game has in store. With the latest iteration of the Epic Mega Sale now live, Epic Games has brought back its free mystery game promotion, giving away a free mystery game for the duration of the sale.
Epic Games kicked off this year's Epic Mega Sale by giving away looter-shooter Borderlands 3 for free. For the uninitiated, Borderlands 3 is the latest main series entry in Gearbox Software's massively popular Borderlands franchise. Most of the games that Epic Games Store gives away are indie titles or generally lower-profile than Borderlands 3,
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