EA and FIFA have been going at it for a while. FIFA thinks it doesn't need the developer to leverage its name in the video game industry, and EA thinks it no longer needs the football federation's name to sell its yearly game. The result of this is that we might soon see a football game by the developer without FIFA in the name.
Among the continuous one-two punches, was a recent comment made by EA's FIFA branding boss, David Jackson, in an interview with Financial Times (Thanks, PushSquare).
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