It appears as the Twitter takeover by Elon Musk intensifies, the company itself is planning some major reshuffling within the organization. A shocking email sent out by the Twitter CEO Parag Agrawal has surfaced online, which reveals some big changes in the company hierarchy. In the email, Twitter has fired its consumer product leader Kayvon Beykpour and head of revenue product Bruce Falck. The microblogging platform also announced freezing most of the hirings and cutting back on expenditures in different departments. While Agrawal has reassured that there will not be any large-scale layoffs, he mentioned that certain changes will be made within the organization for better efficiency. The mail explains failures in reaching intermediary milestones after heavy investments as the reason behind the shakeup. Also read: Parag Agrawal, wife gets linked to Twitter bid by Elon Musk.
First reported by The Verge, we are sharing the entire shocking email below. Do note, that in the email, Bluebird refers to Twitter’s consumer product team and Goldbird is a moniker given by the company to its team that builds revenue generating-products. Additionally, staff refers to the senior leadership team of Twitter. Also read: Twitter will soon allow users to pin replies, just like Instagram and YouTube.
Team,
Building Twitter and serving our customers around the world is important yesterday, today, and tomorrow. Our purpose is existential. During this time of change, it’s critical that we continue to strengthen our work through increased accountability and execution to make Twitter everything it can be. The priorities and decisions we make now will not only bolster how we navigate through this time, but also for the longer-term success of Twitter
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