Aglet passes 3.5M active users in its Web3 sneakerverse

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Aglet has built a healthy community of 3.5 million active users for its “sneakerverse,” a metaverse-like online world for “sneakerheads.” This makes it one of the most popular blockchain games of all time.

Aglet is a sneaker world that is the brainchild of the startup Onlife and its CEO Ryan Mullins. And it started out with a foundation in the Web2 world and it has expanded into Web3 by selling non-fungible tokens (NFTs) which use the blockchain to authenticate unique digital items. In this case, Aglet is getting people excited about virtual sneakers, in part because it is so hard to get cool sneakers in real life.

Aglet is one more example of the coming metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.

“When we announced our NFTs, it just exploded,” Mullins said. “We were the No. 1 app in Japan for two weeks. We had 3% of the Ukraine population playing Aglet. And so it’s pretty wild. And then South Korea kind of popped off. So we’re now at 3.5 million monthly active players. It’s been a pretty incredible two months.”

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Onlife’s Aglet game lets people buy virtual sneakers or gets them to go walking in order to earn points to earn the virtual sneakers. It’s aimed at “sneakerheads,” or sneaker fans who often have trouble getting fashionable shoes at “sneaker drop”