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Sony Plans to Improve Profit Margins with 'Aggressive' PC Release Strategy | Push Square
Sony president and PlayStation chairman Hiroki Totoki was asked in a Q&A session following Sony's latest financial results briefing why the game division is seeing an increase in gross income but not profits and what the company could do to improve its bottom line. Totoki said that there are two key areas he wants to focus on in this regard: hardware and first-party games.