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Sustainable Fashion Is a Farce Without Virtual Try-Ons
Fashion brands enter this Black Friday seeing green not just because of sales but because they're offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable shoes and eco-friendly hats, Santa will have his hands full keeping up with the more than $41 billion in projected online apparel sales — the top-selling category. Yet one factor may undermine the industry's otherwise noble march toward sustainability and place fashion brands on Old St. Nick's naughty list: product returns.