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Ubisoft Responds To Backlash Over NFT Program
Following the reveal of Ubisoft Quartz last December, the company known for its work on the Ghost Recon, Assassin's Creed, and Rainbow Six series faced a lot of consumer backlash over incorporating NFTs into its gaming ecosystem. Ubisoft has since addressed these complaints and concerns, explaining it anticipated this reaction and chalk up the less-than-warm reception to misunderstanding--something they hope to fix as they delve even deeper into NFTs.