Storylines Wwe: top related news
28.05 / 06:39
Booking
Why WWE's Brand Splits Never Work (& Probably Never Will)
Reports say WWE is about to end its current Raw and SmackDown brand split, and at this point, it seems unlikely such a setup will ever work. When WWE first attempted a «brand extension» as they usually refer to it, the timing seemed right. WWE had purchased the assets of its former chief competition, WCW and ECW, and also absorbed much of those promotions' talent roster. With WWE about to change its name from the WWF due to a lawsuit, WCW and ECW gone, and the Attitude Era seemingly over, a brand split didn't seem too far-fetched.