UPS
Extreme
Lux Æterna is an art-film freakout — and a designer fashion ad
Only Gaspar Noé, the arch-provocateur of French film, would make a fashion ad like Lux Æterna. Commissioned by the luxury fashion house Saint Laurent, the film is a 51-minute, improvised, experimental art project featuring a staged witch burning and ending in an extended, throbbing nightmare of strobing light and sound. It might leave audiences feeling brutalized, exhilarated, amused, annoyed, or all of the above, but will it leave them feeling like they want to drop a thousand dollars on a handbag?