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07.03 / 06:39
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How Cloverfield Revolutionized Movie Marketing
There was a time, not too long ago, when movie trailers would helpfully unpack a film's entire plot, occasionally spoiling every twist. Film advertisements vary wildly in effectiveness, everyone's missed a good movie because of a bad trailer or been tricked into something terrible with solid marketing. But every once in a while, one comes along that changes the landscape.